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👀 New look, who dis?

For the first time ever...

Cut the Fluff has a cohesive brand!

What better way to spend a tense Election Day than reveling in fun colors, cool animations, and hidden easter eggs (like a sparring glove appearing over the 1:1 button 👀 🙌)?

Allow me to introduce you to my brand new business website:

Check it out

The wonderful Emily Court built it, and I highly recommend her.

I met Emily on LinkedIn, where I meet most of the people in my business life these days.

One day, she was just...there. Commenting on my posts. I eventually followed her back and vibed with her content.

A few months later, we hopped on a networking chat to say hi.

A few months after that, she pivoted from copywriting to design & copywriting, and I thought about hiring her.

A few weeks later, we hopped on another call to catch up, and I blurted out, "I think I want you to make my website."

Why am I telling you this?

Because Emily did what many solopreneurs dismiss:

She showed up like a human.

• She commented on tons of posts.
• She became a familiar face.
• She networked in the DMs.

She didn't just post and ghost. She didn't expect everyone to come to her. She treated LinkedIn as if it were a human-to-human networking event.

She also built a content engine.

• She strategically talks about ONE thing from a million different angles (copy, now design)
• She makes sure at least 80% of what she creates connects to her content pillars (the other 20% she talks about personal things, which makes you feel like you know her)
• She writes with personality, so her style is easy to distinguish from the crowd

Emily didn't just capture my attention; she won my mindshare. So when she announced her new service, it was a no-brainer to hire her.

"Just be human" feels trite, but I haven't seen anyone succeed on LinkedIn without truly getting this notion.

Of course, the other reason why Emily succeeds (and, from where I'm standing, will blow up soon) is because she:

1. Has a clear offer and a very strong point of view
2. Has a content engine (as mentioned)
3. Sells like a human (is fantastic at building relationships)

I hope this story helps unlock something for you :)

Cheers,
​
​Erica

PS. Full Stack Solopreneur launches in a few weeks. Those 3 skills listed above? Nick and I will teach you how to create a legendary offer, drive traffic to it, and sell it on repeat. Hop on the waitlist so you don't miss launch pricing.​

New here? I'm Erica. Your seltzer-loving solopreneur who helps you earn more money with content that moves people to action (but doesn’t feel salesy). ​​

🥊 WORK WITH ME 1:1 💡 TAKE ONE OF MY COURSES 💻 VISIT MY SITE