Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Over the past month, I’ve broken down each distinct component of what Nick (my FSS co-founder) and I believe is the simplest yet most powerful approach to content strategy: Market the Problem (articulate your buyers’ struggles better than they can) Market the Process (share your experience and...
9 days ago • 6 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, "But will it work for ME?" That's the question lurking in the back of everyone's mind when they're considering working with you, buying your course, or implementing your advice. And it's a damn good question. With so many people making wild claims online, skepticism isn't just normal — it's...
15 days ago • 9 min read
Pssst...Nick and I reconfigured the Full Stack Solo programming to reduce the time delay to a successful outcome. Also, we overhauled the checkout experience to offer more flexible payment options. Check out the changes we made (and scroll to PS to learn more about why). Hey Reader, Last week, we dove deep into marketing the problem. If you missed it, here's a quick recap: Instead of obsessing over content pillars (which can feel restrictive and lead to surface-level, forgettable content),...
24 days ago • 6 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Last week, my Full Stack Solo co-founder Nick Bennett and I introduced the MP3 Framework as an alternative to rigid content pillars. Today, we’re diving deep into its first (and most important) element: Market the Problem. I'm writing a 5-part series on this topic. Here's where we're at: 🪄 The MP3...
about 1 month ago • 11 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I'm done with content pillars. They've never served me and, just like the funnel, massively overcomplicate the creation process. I introduced this concept on LinkedIn last week, and it clearly hit a nerve: The antidote to content pillars is what I call the MP3 Framework: Market the Problem Market...
about 1 month ago • 5 min read
Hey Reader, I must've said this 20 times this week: "Your job isn't to market your solution. Your job is to articulate your buyers' problems better than they can themselves." Ya'll, people get this so backwards. They focus on shouting about their expertise, their credentials, their "proven system." Meanwhile, their ideal clients are scrolling right past because they don't feel seen or understood. The fix? This might word: understanding. When someone believes you understand their problems...
about 1 month ago • 3 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Last week, my friend Devin Reed released season 2 of his amazing show, Reed Between the Lines. It got me reminiscing about my episode and the topic we spent the most time on: Marketing Villains. Check the episode if you haven't seen it yet: 9 months later, I'm convinced having a villain is still...
about 2 months ago • 5 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Also, scroll all the way down for new Full Stack Solo monthly pricing 👀 Hey Reader, I posted something on LinkedIn 2 days ago that got people sliding into my comments like...well, like they were really excited about my content engine framework. Shhh, can you hear that? It's the sound of a real human comment...
about 2 months ago • 6 min read
Hey Reader, Launch pricing for Full Stack Solo (my group coaching program) ends tonight, so I wanted to make sure you didn't miss enrollment before the price increase. No, we're not increasing the price to manufacture scarcity. We always planned to launch at a low price for founding members, make sure the program worked as well as we assumed, and then increase the price to the full value. And, honestly, the results in the first 1.5 months have exceeded my expectations. One of our students,...
2 months ago • 2 min read