Hey Reader, Rob built a new post-writing tool, and I can't stop playing with it. I took the hook "Solo doesn't mean alone: how top creators actually work" and told Rob's new Autowriter tool exactly what I wanted to say in the post: "I want to dig into the fact that even though we're 'alone' we all have to find people to support us, to learn from, to grow with, and also like VAs or freelancers if we need. The point is that the word is an oxymoron." In 3 minutes, I had a complete post that...
2 days ago • 2 min read
Before we dive in, a quick reminder that the new version of Hooked on Writing hooks is available for 6 more days. This new version has massively upgraded AI sparring partners, new principles based on what's working in 2025, and a monster 450+ swipefile of excellent hooks+posts (plus 150+ email subject lines + preview text). Grab Hooked on Writing Hooks: 2025 → Hey Reader, Every time I mention AI in my content, my DMs blow up with some version of: "But Erica, isn't using AI cheating?" Or the...
3 days ago • 6 min read
Today's the day🪝 Two years ago, Rob and I released Hooked on Writing Hooks to combat template-driven drivel on social. 730+ people transformed their content with our principles. Today, we're releasing a completely rebuilt version for the 2025 landscape. Because times are weird. What worked a few years ago doesn't anymore. And we all need a little help and a lot of hugs. This new version has massively upgraded AI sparring partners. I've been using them all week and they're 🔥 Grab Hooked on...
5 days ago • 2 min read
Yo! Wanna see what I'm about to describe in action? Read all the way to the bottom. I'll show you exactly how these principles work when I use one of our new AI bots to write a hook in real time. Hey Reader, I could give you all the principles about what's working in hook writing these days (and I'm about to). But honestly? Knowledge like this is more accessible than ever. What's more valuable are tools that help you implement these insights without feeling like you're slamming your head into...
7 days ago • 5 min read
Hey Reader, In April 2022, I posted a thread on Twitter that began: THREAD: Storytelling is becoming a buzzword. "Use storytelling." "Inject storytelling." We need to bring the value behind the word back into focus. It got 6 likes. Ouch. Looking back at it now, I can’t even tell you what I was trying to say. The hook gave "zero motivation to keep reading" energy. Two months later, I rewrote the same thread with this opening: Two million articles are published every day on the web. Almost none...
11 days ago • 3 min read
LinkedIn is weird right now. But as I wrote the other day, stop envying what you don't even like. What's going viral is bottom-of-the-barrel nonsense. You're better than that. So, forget viral. Forget "what's working." Focus on the fundamentals that never stop working. Like the post I wrote yesterday, which got me 4 leads and counting. Why'd it work? Because it's a classic Market the Problem post. As a reminder, I run the MP3 strategy that I created with my co-founder, Nick: In the MP3...
16 days ago • 2 min read
Psssst...Full Stack Solo Self-Paced goes away tonight, May 11th at 11:59pm EST. This is your last and final call to grab it before it's gone...forever. Hey Reader, "I went solo for the freedom." If I had a dollar for every time I've heard that line (or said it myself), I'd have enough to cover a round of seltzer for my entire newsletter list. And sure, freedom is part of the equation. Working in your pajamas (I'm currently not wearing pants, so that tracks). Setting your hours. Choosing your...
20 days ago • 3 min read
Before we dive in... Master the 3 essential skills of solopreneurship Tomorrow, we're opening a self-paced version of Full Stack Solopreneur and selling it at a price anyone can afford. If you're ready to stop experiencing offer envy, join 206 solos on the waitlist by clicking the button below. Join the waitlist Or if you don't want to receive any launch emails, click here. Hey Reader, Have you ever sat on a one-legged stool? Yeah, me neither. Because it's IMPOSSIBLE. But for the first year...
25 days ago • 4 min read
Before we dive in... Master the 3 essential skills of solopreneurship In 2 days, we're opening a self-paced version of Full Stack Solopreneur and selling it at a price anyone can afford. If you're ready to stop experiencing offer envy, join 153 solos on the waitlist by clicking the button below. Join the waitlist Hey Reader, I drove to Maryland this weekend for my cousin's wedding. With two babbling toddlers in the back seat, there was zero chance of maintaining my sanity without some...
26 days ago • 3 min read