Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I'm in the mood to give away my entire launch strategy. Maybe it's the spring air. Maybe it's the fact that the IRS just took all my money. Maybe it's because my 2.5-year-old twins slept until 830am this morning. Either way, let's spread some love. The MP3 Launch Content Ebook What's inside this...
7 days ago • 1 min read
Hey Reader, Apparently having twins, running a group coaching program, creating new products, writing this newsletter, and sparring with clients wasn't enough chaos in my life... So I launched a podcast and started a Substack this month. At this point, I'm convinced I run on pure adrenaline and questionable decision-making skills. But here's the method to my madness: I'm launching this new Substack with Nick Bennett because we wanted to create a dedicated space to dive deeper into...
13 days ago • 1 min read
Psssstttt...in 2.5 days, the 30% off launch sale for the MP3 Engine ends. Grab the Engine before the $75 savings go poof. Hey Reader, Today's my 38th birthday! 🎂 And instead of you sending ME presents (though I wouldn't turn down a seltzer if offered), I want to give YOU something that'll make your content creation life easier. I'm calling it the MP3 Insights Starter Kit. If you've been following along with my recent newsletter series, you know I've been obsessed with the MP3 Framework:...
25 days ago • 5 min read
Hey Reader, WOW. The MP3 Content Engine flash sale was WILD. 75 spots sold out in less than 24 hours. 🤯 But if you missed it, don't worry. I've got good news... The official launch is HERE! 🎉 From today (March 28th) through March 31st, you can still grab the MP3 Content Engine at 30% off. >> Save $75 right now << If you're new here or need a refresh, the MP3 Content Engine is the solution to content amnesia. You know the feeling... That brilliant thought during your client call? Gone. That...
26 days ago • 2 min read
Hey Reader, The MP3 Content Engine flash sale was a total whirlwind, and I'm still catching my breath. We. Sold. Out. All 75 spots were gone in 12 hours. And my inbox is absolutely flooded with people asking, "Wait, did I miss it?!" and "When can I get it?!" So let me break down what happened and what's coming next... The flash sale breakdown Number of spots available: 75Number of spots claimed: 75 (SOLD OUT)Time to sell out: 12 hours Discount: 50% off ($149 instead of $249)Total revenue:...
27 days ago • 3 min read
I'm hosting a flash sale for the MP3 Content Engine tomorrow, March 21st. The product is going live March 28th, but tomorrow you can get it at the best price it'll ever be. Limited to 75 people. There are 268 people on the waitlist, so it will sell fast. Add it to your calendar so you don't miss the flash sale (24 hours only): "Wingardium, everything's fine!" You're under a spell, and it's killing your creativity. Walk with me while I paint this picture for you It’s morning. You wake up, hop...
about 1 month ago • 2 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, It was 8:23 PM last Tuesday. The twins had finally gone down for the night. I was doing one last scroll through LinkedIn (as you do) when a notification popped up — someone had commented on my MP3 Framework post. The comment read: "This was a pretty good framework! Question: How do you think about...
about 1 month ago • 6 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I've been silently building a Content Engine Database in Notion built entirely around my MP3 framework. And last week, I had a massive breakthrough. Dare I say...I think I've finally solved my biggest problem as a content coach. Which means I can finally solve your biggest problem as a content...
about 1 month ago • 4 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Over the past month, I’ve broken down each distinct component of what Nick (my FSS co-founder) and I believe is the simplest yet most powerful approach to content strategy: Market the Problem (articulate your buyers’ struggles better than they can) Market the Process (share your experience and...
about 2 months ago • 6 min read