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Hey Reader,
I drove to Maryland this weekend for my cousin's wedding. With two babbling toddlers in the back seat, there was zero chance of maintaining my sanity without some distraction, so I popped in my headphones and dove into some podcasts.
One episode hit me like a freight train — Mel Robbins talking about trusting your gut to make decisions.
"When you are headed in the wrong direction in your life, you feel it," she said. "You feel stuck, you feel frustrated, you feel sad, you feel disconnected, you feel like you're on autopilot, you feel like things are mundane. That's not how you're supposed to feel in your life."
This hit home for me in a deeply personal way.
After having kids, I stayed in a job longer than I should have. Why? Because the people were great, I enjoyed the work enough to get by, and, well, healthcare.
But my gut was SCREAMING at me to move on. I'd reached my personal development ceiling and knew it was time for a change.
I'd also built up a course/cohort side hustle and was getting curious about my potential. Could I build that up? Could I really make it alone?
Alas, I was putting security above fulfillment. Playing it safe over playing it true to myself.
It reminded me of an even harder lesson I learned in 2016. I was 3 years into a relationship where we were both clearly unhappy for over a year. Neither of us had the courage to end it — until my ex made the decision for us by cheating on me.
Was it painful? Absofreakinglutely.
But that gut-punch became the catalyst I needed. I flew to Thailand and completely reset my life.
And you know what's crazy? I did it AGAIN in my solo business.
Once I finally did leave that secure job, I gave the solo thing a go alone for a year. I built my audience to over 90K followers, launched a newsletter, and sold 4 courses and cohorts.
On paper, it looked like success: I hit a $30k month!
Except I made $0 for the next two. Faaaccckkkkkk.
The feast-or-famine cycle was destroying my mental health and financial stability. I had no recurring revenue. No 1:1 offer. Just a constant cycle of launch stress followed by post-launch depression.
My gut kept whispering, "You need help."
But my ego kept shouting, "You can figure this out yourself!"
When I finally hit a breaking point and got expert help, everything changed.
I built a clear offer. My revenue became more predictable. And I stopped feeling like I was constantly one bad month away from disaster.
Alright. Time to turn the tables and ask you the hard question you're probably avoiding:
Are you feeling stuck in your solopreneur journey right now?
- Stuck in the same patterns
- Unable to grow beyond a certain point
- Overwhelmed by all the things you "should" be doing
- Constantly second-guessing your offers and pricing
- Scattered in your expertise and messaging
If so, allow me to bring Mel back into the chat:
"Not making a decision IS making a decision. It's deciding to stay exactly where you are."
This is why so many solopreneurs remain stalled at $5-8K months, feeling overworked and undervalued, despite years of hustling.
It's not that you aren't talented or hardworking enough — you're simply caught in decision paralysis.
- Should I niche down?
- Should I raise my prices?
- Should I pivot my messaging?
- Should I focus on this platform or that one?
The problem isn't that you don't know what to do.
The problem is that you're DROWNING in options.
And without a clear framework to help you organize and deploy your expertise in a way that actually builds a business (not just a job you created for yourself), you're stuck throwing tactics at the wall.
Here's what I know now after waiting far too long to trust my gut in life:
That voice inside saying "something's gotta change" is trying to save you from months (or years) of the same frustrating cycle.
If any of this resonates or feels familiar, Nick and I literally built Full Stack Solopreneur for you.
Our signature program has changed so many solo's lives, but it has also priced out many others.
Which is why, in 2 days, we're launching a completely self-paced version of Full Stack Solopreneur.
The question isn't whether you need these skills.
The question is: how much longer are you willing to stay stuck without them?
Keep an eye on your inbox for more details coming soon...
Join the waitlist now.
Cheers,
Erica
PS. Here are my twins in their matching suits at the wedding. I don't share their faces, but the suits were everything.
PPS. Here's the podcast episode. It got good around the ~15-minute mark. But I'm guessing since I was driving and couldn't look down. Just fast forward to where she starts getting into the tangible advice.
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New here? I'm Erica.
Your seltzer-loving solopreneur who helps you earn more money with content that moves people to action (but doesn’t feel salesy).
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