Before we dive in... Master the 3 essential skills of solopreneurship Tomorrow, we're opening a self-paced version of Full Stack Solopreneur and selling it at a price anyone can afford. If you're ready to stop experiencing offer envy, join 206 solos on the waitlist by clicking the button below. Join the waitlist Or if you don't want to receive any launch emails, click here.

Hey Reader,

Have you ever sat on a one-legged stool?

Yeah, me neither. Because it's IMPOSSIBLE.

But for the first year of my solopreneur journey, that's exactly what I was trying to do in my business.

Let me explain.

When I left my Head of Content role in October '23, I thought I knew what I was doing. I'd been building courses on the side. I'd grown a solid LinkedIn audience (prob ~25k at the time). I knew my stuff, and people seemed to value my perspective.

I even had early success. My Hooks course launch in August '23 brought in $60K.

"I've f*cking GOT this!" I thought.

Then came the rollercoaster:

The $30K month (I got half of Hooks' revenue cuz I had a partner) was followed by two months of almost nothing.

More successful launches were followed by more months of tumbleweeds.

I experienced a flood of inquiries when I announced I quit my job 2 months later, but they never turned into actual clients because (you guessed it) I didn't have a clear offer, so noone, including me, knew what the F I did.

My business felt like a game of Jenga—one wrong move and the whole thing would collapse.

I was exhausted, anxious, and questioning if this "solopreneur thing" was sustainable at all.

It wasn't until I met Nick that I realized my fundamental mistake.

I'd been trying to balance my entire business on ONE leg of what should have been a three-legged stool:

I was good at marketing and building an audience, and great at launching courses, but I struggled with creating compelling 1:1 offers that I could sell consistently.

And I desperately wanted that because selling courses on repeat is a fast way to turn your hair grey. Yes, I am speaking from experience.

So, I ended up taking on random projects that drained my energy. I even went back to an agency as a fractional managing editor because I needed the money.

I was exhausted, sad, and had no idea where to turn.

Then, one night, it hit me.

I don't know what the actual hell I am doing, and that's OK. I need HELP.

I'd been masterful at ONE essential skill (marketing) while neglecting the other two (offers and sales)—and it was killing my business.

This isn't just my story. Nick and I have seen this pattern countless times:

• The brilliant coach who creates transformative experiences but can't seem to get consistent clients.
• The LinkedIn natural who builds a massive audience but can't turn followers into customers.
• The consultant with deep expertise who gets plenty of discovery calls but struggles to close deals.

The graveyard of solopreneur businesses is filled with brilliant people who mastered just one of these essential skills while neglecting the others.

And yet, even though we're all out here struggling, most business advice focuses on just one of these skills.

"Just create a better offer!"

"Just post more content!"

"Just improve your sales script!"

When you try these isolated solutions, you end up right back where you started—because you're still balancing on one leg of the stool.

The turning point came when Nick and I started working together and realized something profound:

These three essential skills—offer creation, marketing, and sales—aren't separate disciplines. They're deeply interconnected parts of a single system.

• Your offer shapes your marketing message.
• Your marketing attracts the right prospects for your sales calls.
• Your sales process validates (or invalidates) your offer.

When they're aligned, they create a flywheel effect where each component makes the others more effective.

And when we started teaching this integrated approach to solopreneurs in our group coaching program, the results were staggering.

Like Sarah Brooks, who spent 4 years trying to "figure it out" before finally creating an offer that perfectly matched her expertise, followed our advice about launching it before she felt ready, and got 10 qualified leads within 3 hours of her LinkedIn post.

Or Zach Roberts, who closed a $12K deal in his first month after implementing our complete system.

The difference?

Full Stack Solos understand that business success requires all THREE legs of the stool:

1. A clear, focused offer that solves ONE specific problem
2. A consistent marketing engine that drives the right people to that offer
3. A repeatable sales process that converts interest into revenue

Miss any one of these, and the whole thing collapses.

That's why we created Full Stack Solopreneur—the complete system that shows you exactly how to build all three legs of your business stool.

Not just theory. Not just inspiration. But a proven, step-by-step blueprint for creating, marketing, AND selling your offer.

Tomorrow, we're releasing the self-paced version of our flagship program at a price anyone can afford.

​Join the waitlist if you haven't yet. ​

The choice is yours:

Keep trying to balance on one leg of the stool, constantly worried about toppling over...

Or finally build the stable, sustainable business you've been working so hard to create.

What will you choose?

Cheers,

Erica

PS. When Nick and I combined our expertise (his in building focused offers, mine in creating content that drives results), we discovered something powerful: these skills don't just work side by side—they amplify each other. In Full Stack Solopreneur, we'll show you exactly how to make them work together as a system.

​

New here? I'm Erica. Your seltzer-loving solopreneur who helps you earn more money with content that moves people to action (but doesn’t feel salesy). ​​

🥊 WORK WITH ME 1:1 💡 TAKE A COURSE 🏴‍☠️ JOIN GROUP COACHING