🪄43 content ideas in 4 days

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Hey Reader,

I've been silently building a Content Engine Database in Notion built entirely around my MP3 framework.

And last week, I had a massive breakthrough.

Dare I say...I think I've finally solved my biggest problem as a content coach.

Which means I can finally solve your biggest problem as a content creator.

That's a big promise that I wouldn't normally make. But after testing this workbook with a few Content Sparring clients last week, I feel like I just may have cracked the code...

You see, I have a million frameworks and training tools, but until last week, I still struggled to explain WHY I make certain strategic decisions and HOW you can replicate my decision-making WITHOUT ME.

Specifically:

WHY I ask the questions I do (to get the insights I need from you to build a post)
HOW to format those answers logically in a narrative

Which, honestly, felt like a massive failure on my part.

I don't want anyone to need me forever. My philosophy as a co-creation partner is to help you help yourself. If you need me forever, I haven't done my job well.

The breakthrough moment

So I went back to the drawing board and asked myself:

"What if I could create something that bridges the gap between understanding the MP3 framework and implementing it?"

I mean, it's one thing to know you should market the problem, process, and proof. But how the hell do you actually do it when you're staring at a blank page, wondering where to start?

That's exactly what this database solves.

It's a comprehensive Notion database with an:

Insights engine
Content Engine
Signal Engine

Insights engine

There are 100+ questions in the insights engine, split into the problem, process, and proof categories.

These questions are meant to get ideas bubbling to the top of your brain and out your keyboard faster than...

Well, I prefer how my newest client Lashay put it:

Seriously though, Lashay's had this database for 4 days. Look at how many insights she's got already!

43 insights in 4 days.

That's A LOT.

AND EVERY SINGLE INSIGHT IS A PIECE OF CONTENT WAITING TO HAPPEN.

Sorry, got excited there.

Content Engine

This is where it gets REALLY cool.

Once you're ready to create content, you click a button and it creates a new page in your Content Engine.

You can then choose between problem, process, and proof templates.

But here's what makes it different...

This isn't just another fill-in-the-blank template system that spits out robotic, forgettable content.

Each template walks you through a series of questions designed to extract the gold from your (and your clients') actual experiences.

And if you aren't sure how to turn your answers into production ready copy?

There are tons of examples waiting for you:

this literally kills blank page syndrome itis

Here's the coolest part...

As you answer each question, you're building the content piece by piece (thanks to Notion's synced blocks feature).

So by the time you're done...

You've got a completed draft waiting for you.

Signal Engine

What happens next creates a flywheel effect:

You answer questions to extract your best insights
These insights generate strong, resonant content
When you share this content, you get signals from your audience
You capture these signals as new insights
These new insights fuel your next piece of content

Round and round you go, building a content engine that gets smarter and more effective with every cycle.

I tested this with another client last week, and his reaction blew me away.

He was amazed at how much time this would save him and how much clearer it made my thought process.

He told me he usually spends ~5 hours building a piece of content. We did it together in 30 minutes, and he now has a repeatable building block system where he can do it without me.

For the first time, he could see exactly how to turn his insights into ideas, those ideas into content, and how to capture signals that would fuel even more content.

That's when I knew I'd finally cracked it.

Who this is for

This Content Engine Database is perfect for:

Solopreneurs juggling all the things who need a systematic approach to content
Service providers, coaches, and consultants who know they need to share their expertise but struggle to package it effectively
Side hustlers looking to build authority in their niche while managing limited time
Creators looking to drive consistent traffic to their offers

Basically, if you've got expertise but struggle to capture solid insights, turn those into content that actually drives business results, and track signals that make your next round of content even more resonant, this is for you.

Want to get your hands on it?

The Content Engine Database is coming soon — before April!

(And since my birthday is March 29th, it'll probably coincide with a birthday bash celebration.)

Join the waitlist if you'd like to be first in line when it launches.

Cheers,

Erica

PS. If you missed any part of the MP3 Framework series, you can catch up here:

PPS. If you'd rather get personalized coaching on implementing this framework (plus building and selling your offer) check out Full Stack Solopreneur.

This program is not a cohort. It's a rolling admission, 90-day self-paced group coaching program that guides you, step by step, to build a new offer, launch it into the market, and start selling immediately.

Chris just had his first ever $10k+ month.