Hey Reader, I must've said this 20 times this week: "Your job isn't to market your solution. Your job is to articulate your buyers' problems better than they can themselves." Ya'll, people get this so backwards. They focus on shouting about their expertise, their credentials, their "proven system." Meanwhile, their ideal clients are scrolling right past because they don't feel seen or understood. The fix? This might word: understanding. When someone believes you understand their problems...
10 days ago • 3 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Last week, my friend Devin Reed released season 2 of his amazing show, Reed Between the Lines. It got me reminiscing about my episode and the topic we spent the most time on: Marketing Villains. Check the episode if you haven't seen it yet: 9 months later, I'm convinced having a villain is still...
17 days ago • 5 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Also, scroll all the way down for new Full Stack Solo monthly pricing 👀 Hey Reader, I posted something on LinkedIn 2 days ago that got people sliding into my comments like...well, like they were really excited about my content engine framework. Shhh, can you hear that? It's the sound of a real human comment...
24 days ago • 6 min read
Hey Reader, Launch pricing for Full Stack Solo (my group coaching program) ends tonight, so I wanted to make sure you didn't miss enrollment before the price increase. No, we're not increasing the price to manufacture scarcity. We always planned to launch at a low price for founding members, make sure the program worked as well as we assumed, and then increase the price to the full value. And, honestly, the results in the first 1.5 months have exceeded my expectations. One of our students,...
about 1 month ago • 3 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Happy New Year! I could lie to you and say I spent the past week reflecting, resetting, and planning for a better, more optimized me in 2025. But, I didn't. Not because I couldn't make time for it. I could've made the space during naps or in the precious few hours of peace at night after the kids...
about 1 month ago • 3 min read
Hey Reader, Something shifted when I left my job to become a solopreneur in October 2023. But it took until this week to finally have the courage to articulate it. Maybe it's because I got a super rude email that, while shitty, did end with a valid question: "I thought this was a grammar learning platform where did that go?" (I mean, this was never a grammar learning platform per se, but I did used to share more copy editing tips.) Either way, I've realized I need to say the quiet part out...
about 2 months ago • 5 min read
Hey Reader, Nick and I launched Full Stack Solo 3 weeks ago, and we're already making big changes. Why? Because that's exactly what we teach our members to do. Conventional wisdom says, "Get it perfect first, then launch." Well, in our experience, that puts way too much pressure on you, makes you hedge, and forces you to chase an aspirational "perfection" that doesn't exist. Here’s what actually works: Build something solid Put it out there Pay attention to signals Adjust rapidly (keep what...
about 2 months ago • 2 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. "Everything's been said already." I hear this ALL the time from clients who are trying to create content in crowded spaces. And you know what? They're right. Pretty much everything has been said. BUT. Not by you. Not with your experience. Not with your unique perspective. And definitely not with your specific...
about 2 months ago • 3 min read
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I launched Full Stack Solo, and now my DMs are blowing up with questions like, "WTF is the difference between Full Stack and all the other stuff you offer?!" Well, that's me reading between the lines of a much more subdued note: First off, thank you for asking! It means the world that you're...
about 2 months ago • 3 min read