Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. 👀 New look, who dis? For the first time ever... Cut the Fluff has a cohesive brand! What better way to spend a tense Election Day than reveling in fun colors, cool animations, and hidden easter eggs (like a sparring glove appearing over the 1:1 button 👀 🙌)? Allow me to introduce you to my brand new business...
12 days ago • 2 min read
Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. [Pssssttt...did you see the announcement about Full Stack Solopreneur?] Hey Reader, "Post about your failures." "Share your transformation story." "Get vulnerable with your audience." The pressure to bare your soul online is so high right now—and people are confused. In Slack groups, communities, on networking calls, in the...
14 days ago • 4 min read
Hey Reader, I'll never forget the first time I read a post from a "writer" saying if you don't get up at 5am to write every day, you're never gonna make it. Hot damn, the way my blood boiled. "Don't you dare tell me to get out of bed before my toddlers make me, you a#$@#!" Oof, that was cathartic. Anyways, my point: Getting readers emotional is the best way to make them remember you. In my case, I was in the 10% of readers who had a negative reaction to his post. The other 90% probably loved...
21 days ago • 3 min read
Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I just wanted to take a moment to say thank you. Whether you grabbed the Launch Content Playbook or simply followed along during the launch, I genuinely appreciate your time and attention. We received an overwhelming amount of feedback and support during this launch, and I want you to know how much it means to...
27 days ago • 1 min read
Hey Reader, Psssst...9 hours left to buy before the price goes up by 3x. I just finished an AMA session in the Superpath community. And my friend Eric asked a fantastic question that's relevant to launches: I love this question because: There's no easy way to do this But if you're up for the challenge, it's such a high ROI skill I needed to reply with my voice cuz I had to dig deep, and I do that better on the fly and out loud. (I technically shouldn't share this here cuz it was a private...
about 1 month ago • 2 min read
Hey Reader, Today is the last day to buy the Launch Content Playbook before the price goes up by 3x. If you’re a discerning buyer like me, you’re probably weighing the pros and cons of investing. I literally weigh the pros and cons of buying spicy pickles at the farmer’s market each week, so I get it. Pros: Pickles are delicious. Cons: They're super high in sodium. The pro wins 100% of the time, so I should prob just accept that. Anyway, I want to help you weigh the pros and cons of the...
about 1 month ago • 3 min read
Hey Reader, Most people? They play a game of Cornhole with their launch content and get results like this: I want you to imagine that every missed bean bag is a missed opportunity for conversion. But every bag that goes through the hole? Cha-ching-a-ling-ding-dong-wahoooooo. I think people assume they can “just wing” launch content because no one talks about launch strategies. Not when it comes to content, anyways. So they blindly copy what other people do and assume/hope it’ll work. Or wing...
about 1 month ago • 1 min read
Hey Reader, Sweating. That's how I remember feeling the first time I ever launched something. My twins were 2.5 months old. I was barely sleeping. But I'd been working on this ebook since before they were born, and I had this overwhelming urge to launch it. I needed to get it out of my head and into the world. And I knew if I didn't, I'd try to perfect it forever, and I no longer had the luxury of time on my side. So, I wrapped my Google doc in a shitty Canva template and hit publish on this...
about 1 month ago • 2 min read
Hey Reader, The wait is over. 🎉 The Launch Content Playbook is live. Rob and I have been working hard behind the scenes, building something that’s not just a course—it’s a whole new experience. The Playbook combines our proven launch strategies with AI-driven tools to make launching simpler, smarter, and way less overwhelming. >>> Take me to the Launch Content Playbook <<< What You Get Insane speed In 10 minutes or less, you’ll have a full, step-by-step content plan tailored to your launch....
about 1 month ago • 1 min read