|
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Hey Reader, I'm slightly obsessed with my friend Jen Allen Knuth's content. Jen posts almost daily on LinkedIn, and every single time I see her name in my feed, I stop scrolling. Not just because she's an awesome human (HI JEN IF YOU'RE READING), but because her hooks are absolutely magnetic. So I decided to analyze a bunch of her recent hooks to figure out what makes them work so damn well. Also, this feels like a good way to show you the hook principles from our course in action with real...
Before we dive in, a quick reminder that the new version of Hooked on Writing hooks is available for 6 more days. This new version has massively upgraded AI sparring partners, new principles based on what's working in 2025, and a monster 450+ swipefile of excellent hooks+posts (plus 150+ email subject lines + preview text). Grab Hooked on Writing Hooks: 2025 → Hey Reader, Every time I mention AI in my content, my DMs blow up with some version of: "But Erica, isn't using AI cheating?" Or the...
Today's the day🪝 Two years ago, Rob and I released Hooked on Writing Hooks to combat template-driven drivel on social. 730+ people transformed their content with our principles. Today, we're releasing a completely rebuilt version for the 2025 landscape. Because times are weird. What worked a few years ago doesn't anymore. And we all need a little help and a lot of hugs. This new version has massively upgraded AI sparring partners. I've been using them all week and they're 🔥 Grab Hooked on...