🪄I wrote a book (well, sort of)

Published about 5 hours ago • 1 min read

Hey Reader,

I did something new this week.

Nick and I wrote our first mini-book together.

It's called "The Recognition Gap: How solopreneurs replace referrals with a sustainable pipeline and scale on purpose."

Here's why I'm telling you about it:

Over the past few months, I've been obsessing over this question: Why do so many talented people struggle to get recognized for their expertise?

Like content marketers who create incredible content but can't seem to break through?

Or solopreneurs who are objectively successful but still feel like their business could evaporate overnight?

That's the Recognition Gap.

And it's not about being bad at what you do. Quite the opposite. You're usually amazing and a credentialed expert.

The Recognition Gap is about being invisible to the people who need you most.

I lived this for years. I was "the editing person" when what I really wanted was to be seen as the strategic operator behind high-leverage content businesses.

The shift from editing services to Content Sparring? That was me closing my own Recognition Gap.

And once I did, everything changed. (And then changed again, because pivoting is part of the journey.)

This mini-book breaks down exactly how Nick and I help clients break out of the Recognition Gap. It's the most comprehensive thing we've ever written together, with the help of our new friend Katrina, and honestly? I'm pretty proud of it.

Plus, it's free.

If you're a solopreneur (or thinking about becoming one), you should definitely read it. And if you know someone who's stuck in that "doing great work but nobody knows it" phase, send it their way.

Get the Recognition Gap mini-book here

Catch you this weekend with our regularly scheduled content lesson!

Cheers,

Erica

P.S. Nick and I officially launched our new consultancy yesterday: Duo Consulting. Peep the landing page to see what we're up to.

New here? I'm Erica.

Your seltzer-loving solopreneur who helps you earn more money with content that moves people to action.

If you loved this email, but aren't on the list, subscribe here.

And say hi on LinkedIn & Substack, or check out my website for more.

113 Cherry St #92768, Seattle, WA 98104-2205
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