🪄I wrote a book (well, sort of)

Published 23 days ago • 1 min read

Hey Reader,

I did something new this week.

Nick and I wrote our first mini-book together.

It's called "The Recognition Gap: How solopreneurs replace referrals with a sustainable pipeline and scale on purpose."

Here's why I'm telling you about it:

Over the past few months, I've been obsessing over this question: Why do so many talented people struggle to get recognized for their expertise?

Like content marketers who create incredible content but can't seem to break through?

Or solopreneurs who are objectively successful but still feel like their business could evaporate overnight?

That's the Recognition Gap.

And it's not about being bad at what you do. Quite the opposite. You're usually amazing and a credentialed expert.

The Recognition Gap is about being invisible to the people who need you most.

I lived this for years. I was "the editing person" when what I really wanted was to be seen as the strategic operator behind high-leverage content businesses.

The shift from editing services to Content Sparring? That was me closing my own Recognition Gap.

And once I did, everything changed. (And then changed again, because pivoting is part of the journey.)

This mini-book breaks down exactly how Nick and I help clients break out of the Recognition Gap. It's the most comprehensive thing we've ever written together, with the help of our new friend Katrina, and honestly? I'm pretty proud of it.

Plus, it's free.

If you're a solopreneur (or thinking about becoming one), you should definitely read it. And if you know someone who's stuck in that "doing great work but nobody knows it" phase, send it their way.

Get the Recognition Gap mini-book here

Catch you this weekend with our regularly scheduled content lesson!

Cheers,

Erica

P.S. Nick and I officially launched our new consultancy yesterday: Duo Consulting. Peep the landing page to see what we're up to.

New here? I'm Erica.

Your seltzer-loving solopreneur who helps you earn more money with content that moves people to action.

If you loved this email, but aren't on the list, subscribe here.

And say hi on LinkedIn & Substack, or check out my website for more.

113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences

🪄The Recognition Engine: Why clarity alone won’t get you known

Hey Reader, A few months ago, I wrote a 5-part email series on the MP3 Framework, the content strategy I developed with my co-founder, Nick. The response was big. People were shocked that it was free. And they were adding the examples to their personal knowledge bases. But one question kept coming up over and over: "Is there a way to get all of this in one place?" The series was great to follow in real-time, but scattered across five separate emails? Not exactly reference material. So we did...

4 days ago • 2 min read

🪄 Nobody knew I used AI for this post (go behind the scenes with me)

Hey Reader, A few weeks ago, I wrote a LinkedIn post with the help of AI. But nobody knew I used AI, because it looks, sounds, and smells like me. Yes, my content smells delicious. Doesn't yours? So I figured, what the hell, let's go behind the scenes. Today I'm gonna show you: The prompt I started with The exact back and forth I had with AI The final manual edits I made Alright, let's go. First, read the post Here's the post in its final form. Give it a quick skim. Doesn't read at all like...

about 1 month ago • 13 min read

🪄The AI binary is a witch hunt, and it's hurting us

Hey Reader, The "AI involved in writing" discourse has gotten insufferably binary. Today, I want to share my nuanced perspective on why I believe the binary conversation is woefully unhelpful and hurting all of us. The AI binary is a witch hunt When I was 17, my high school offered a program where seniors could intern at a real workplace for a few months to gain "life experience." I chose to write a biography of my life with my two best friends, whom I met in Kindergarten. Life experience?...