Hey Reader,

A few months ago, I wrote a 5-part email series on the MP3 Framework, the content strategy I developed with my co-founder, Nick.

The response was big.

People were shocked that it was free.

And they were adding the examples to their personal knowledge bases.

But one question kept coming up over and over:

"Is there a way to get all of this in one place?"

The series was great to follow in real-time, but scattered across five separate emails? Not exactly reference material.

So we did something about it.

Nick and I just released "The Recognition Engine," a comprehensive mini-book that takes everything from that original series and expands it into something way more actionable.

But first, let me tell you why this even matters.

Most solopreneurs I know are stuck in the same frustrating cycle:

• They consistently create content, but it doesn't drive business results.
• They have expertise and experience, but struggle to get recognized for it.
• They aren't known for any one thing, so they feel like they're shouting into the void about everything.

It's a bumpy ride on the struggle bus.

Step one in solving this problem is getting clear on the problem you solve, the person you solve it for, and the process you use to solve it.

We wrote about how to do that in last month's mini-book.

But clarity isn't enough.

You can know exactly what you do, and still struggle to become known for it.

That's where MP3 comes in:

• Market the Problem: Show you understand their pain better than they do
• Market the Process: Show your repeatable method for solving it
• Market the Proof: Show your results speak for themselves

A content strategy, in its most basic form, answers the question: What do I write about?

We’ve created the MP3 Framework to help you answer this question as directly as possible.

The Recognition Engine breaks down:

• 7 specific frameworks for marketing the problem (with real examples)
• How to share your process without giving everything away
• 5 types of proof that actually convert skeptics
• The systematic approach to capturing evidence before you need it
• Real examples from our content and client work

If you're ready to stop creating random content and start building a recognition engine that actually drives business, this is for you.

And like everything we do, it's completely free.

​Get The Recognition Engine mini-book here​

Let me know what you think!

Cheers,

Erica

P.S. I went on the KlientBoost podcast to talk about why the funnel is dead and how to rethink it with the MP3 framework. Was a spicy convo.

And Nick and I dropped a new episode about how to proactively start conversations on LinkedIn.

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New here? I'm Erica. Your seltzer-loving solopreneur who helps you earn more money with content that moves people to action. If you loved this email, but aren't on the list, subscribe here. And say hi on LinkedIn & Substack, or check out my website for more. ​​​