Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson and Loom breakdown to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
🪄"Is the Launch Content Playbook right for me?"
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Hey Reader, Today is the last day to buy the Launch Content Playbook before the price goes up by 3x. If you’re a discerning buyer like me, you’re probably weighing the pros and cons of investing. I literally weigh the pros and cons of buying spicy pickles at the farmer’s market each week, so I get it. Pros: Pickles are delicious. Cons: They're super high in sodium. The pro wins 100% of the time, so I should prob just accept that. Anyway, I want to help you weigh the pros and cons of the Playbook so you can make a confident decision. For the pros, I’m gonna use customer messages that came in over the past 2 days so you can see how people are reacting. Pro #1: Clarity Gary said: “My launch plan was confused and disjointed, like looking in the mirror after a shower and seeing nothing but condensation - then The Launch content Playbook comes along to evaporate the confusion - and everything is crystal clear." Beautiful metaphor, Gary. Pro #2: Speed to implementation David said: “Rob & Erica are setting the bar high for speed to implementation with this new course…Even if you don’t have a product to launch immediately, this course has boatloads of value, and it can be deployed at any time!” Hell yeah, David. Pro #3: Time saving Kristen said: “No more staring at blank pages trying to figure out where to start.” Woohoo, Kristen! There are tons more pros, but I'll let you go see what everyone else is saying :) Ok, now for your valid concerns. Concern #1: “Will this really work for me? My audience and product are unique.” You’re right—no two audiences are the same. And "one-size-fits-all" solutions don't work. When has one size ever fit all? Life isn’t the sisterhood of the traveling pants. But I digress. The custom AI-generated launch blueprint is built specifically for your product, audience, and voice. Because it runs off information you give it. You put info in, and you get a custom blueprint out: Concern #2: “I don’t have time to learn a whole new system.” Let’s bottom line up front this: You don’t have to learn a whole new anything. From the moment you plug in your details, your custom launch content blueprint is ready within 10 minutes. We then have tons of plays, examples, and videos to explain the principles the blueprint is based on. But if you don’t wanna read those, you don’t have to. The deeper dive is completely optional. You get to decide how deep you wanna go, depending on if you’ve launched before or have no clue what you’re doing. We’ve got a path for all levels. Concern #3: “I’ve bought courses before, and they didn’t deliver.” I get it—been there, done that. But this is categorically different. The Launch Content Playbook isn’t just theory; it’s a tool. (See my beautiful Canva graphic above.) You’re not left to figure it out alone—we’re giving you the exact content strategies we’ve used to drive $1M+ in launches. And just to back that up? Our refund policy is no-questions-asked if you reach out within 7 days of purchase. If it’s not working for you, no problem. Concern #4: “What if I still get stuck?” You’re not doing this alone. Our AI and frameworks guide you through each step. Plus, we’ve built-in support to make sure you’re never left hanging. You can always dive deeper and watch the videos, read the lessons, and explore the bonuses. And if you hit a wall? Just email us and we'll help you. And if you want more personalized support, Rob and I both have options for that as well :) Who the Launch Content Playbook is NOT for If you read all of the above and feel strongly like it's not for you, well, it may not be. If you're a pro at running launches and know exactly what you're doing, you may not see the value. If you much prefer to learn 1:1, you may find it cool but struggle to implement it. But if you do vibe with this, then... ​Grab your Playbook now before the price goes up by 3x tomorrow. Got a concern I didn't address here? Reply and I'll answer it :) Thanks so much to the 301 people who have already bought it. And to those who decide to buy next :) Launch pricing ends tonight, Oct 18th, at midnight PST. Talk soon, Erica |
Cut the Fluff
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson and Loom breakdown to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. I won't ignore that it's been a very hard week for many Americans. I shared my feelings here. If you need someone to talk to, reply to this email. We need community right now. The writing questions I've been obsessing over lately. A few weeks ago, I announced that I'm building a program with my friend, Nick...
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. 👀 New look, who dis? For the first time ever... Cut the Fluff has a cohesive brand! What better way to spend a tense Election Day than reveling in fun colors, cool animations, and hidden easter eggs (like a sparring glove appearing over the 1:1 button 👀 🙌)? Allow me to introduce you to my brand new business...
Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. [Pssssttt...did you see the announcement about Full Stack Solopreneur?] Hey Reader, "Post about your failures." "Share your transformation story." "Get vulnerable with your audience." The pressure to bare your soul online is so high right now—and people are confused. In Slack groups, communities, on networking calls, in the...