Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I just wanted to take a moment to say thank you. Whether you grabbed the Launch Content Playbook or simply followed along during the launch, I genuinely appreciate your time and attention. We received an overwhelming amount of feedback and support during this launch, and I want you to know how much it means to me, whether you made a purchase or not. Your time is valuable, and I don’t take it lightly that you chose to spend some of it with us over the past couple of weeks. If you ever have any thoughts, feedback, or just want to say hi, my inbox is always open. I love hearing from you and learning about how I can keep improving and serving you better. Thank you again, from the bottom of my heart. 💙 Cheers, PS. Got this email this morning and it's AWESOME. This is the kind of feedback you can only hope for. To be honest, I know we raised the price, but I think it's still a steal. Our custom analysis and blueprints are equivalent to what companies pay thousands to strategists and consulants for. The new price of $450 may feel high, but, it's 1/10th the price of what you'd pay a human for the same thing. Yes, human discernment is a critical part of the process, but you can get all the groundwork done before a human enters the picture. This is such a new type of product, I think it'll evolve serveral times over. Just me thinking out loud :) PPS. You can still try the product for free. Grab your free Product Clarity Report here. ​ ​ What'd you think of today's email? Reply and let me know. Erica Schneider ​ ​ |
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Hey Reader, Look, today's newsletter isn't about whether we should or shouldn't be using AI in our writing. I have thoughts on that. [You can read them here.] I'm on the side where AI isn't going anywhere, and I absolutely love using it as a creative thought partner. I think it's great for creativity and your thought sparring process, but I also understand the arguments against it. That debate? We could have it all day. That's not what this is about. Today's newsletter assumes AI is here to...
Hey Reader, I've reached my "alright, F this, I gotta say something" moment. I've had enough of holier-than-thou writers claiming a monopoly on thinking. Yes, writing is a form of thinking. But you know what else is? Voice note rambling about something I’ve been thinking about in my head for long enough that I’m ready to write about it, but don’t feel like spending 3 hours grinding through the writing process.I felt like this BEFORE AI. I mean, you know editors existed before AI, right?!Trust...
Hey Reader, If you've been spiraling about "doing content right" on LinkedIn, you're playing the wrong game entirely. (It's a game, by the way.) Some people are optimizing for reach, impressions, and audience growth. Others are optimizing for inbound, starting conversations with the right people, and reputation growth. These people should not be creating the same types of content because they have wildly different goals. Different game. Different rules. Different outcomes. (Aside: Follower...