|
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Hey Reader, I record all my calls. Client calls, sales calls, coaching calls, random catch-ups with other solos. Everything. Why? Because the best content comes from real conversations. Not from sitting at your computer trying to reverse-engineer wisdom. And what I say when I'm not trying to say anything is always better than trying to force expertise all over the place. When you force it, we can feel it When you try to manufacture an insight or force an idea, it comes across as blahhhhhh. We...
Hey Reader, Sorry to email you twice in one day, but I've gone down an AI analysis hole and this is too cool not to share. My hypothesis: I shift my strategy based on what I see/feel working NOW, now what used to work.My process: This morning, I was like why don't I export all my LinkedIn posts, pop them into Claude, and run a massive analysis. (Had a no-call day. Figured what the hell.) Then I had Claude write me a full report of my activity. IT'S SO COOL. (I'll drop the full report in the...
Hey Reader, I'm slightly obsessed with my friend Jen Allen Knuth's content. Jen posts almost daily on LinkedIn, and every single time I see her name in my feed, I stop scrolling. Not just because she's an awesome human (HI JEN IF YOU'RE READING), but because her hooks are absolutely magnetic. So I decided to analyze a bunch of her recent hooks to figure out what makes them work so damn well. Also, this feels like a good way to show you the hook principles from our course in action with real...