LinkedIn is weird right now. But as I wrote the other day, stop envying what you don't even like.

What's going viral is bottom-of-the-barrel nonsense. You're better than that.

So, forget viral. Forget "what's working."

Focus on the fundamentals that never stop working.

Like the post I wrote yesterday, which got me 4 leads and counting.

Why'd it work?

Because it's a classic Market the Problem post.

As a reminder, I run the MP3 strategy that I created with my co-founder, Nick:

In the MP3 Framework, instead of restricting yourself to content pillars, you focus on marketing the:

• Problem (articulating your buyers’ struggles better than they can)
• Process (sharing your messy, real experiences and frameworks)
• Proof (validating your insights with tangible results)

If you look at my post from yesterday, you can see I marketed the problem hard.

I named the problem:

"The Recognition Gap"

I articulated what it is (in very simple terms):

"The Recognition Gap is simple: you're great at what you do, but nobody outside your existing clients or network knows it."

I then gave a few examples of how the problem plays out:

If your business lives and dies by referrals.
If you reinvent your deliverables for every client.
If you write on LinkedIn but don't have a strong POV on the problem you solve and your content isn't driving inbound.
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Then you're probably in the Recognition Gap.

I then gave a very broad overview of the solution to the problem:

A clear offer.
A clear POV.
A clear market presence.
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THAT'S how you close The Recognition Gap and hedge against sudden client loss, referrals drying up, or a competitor with a bigger market presence eating your lunch and dinner.

And I ended with a super soft, yet specific, CTA:

If you're a solo or run a micro agency making minimum $10k/mo and want help closing this gap, hit me up.

Within 16 minutes, I got 3 DMs:

A little while later, this comment rolled in:

Here's what I intentionally did NOT do:

• Give away the entire solution
• Explain my process for executing the solution
• Make the people who have this problem feel bad for having it

So, go give it a try!

And if you want help, hit me up. Nick and I have a new 2:1 offer where we're helping solos or micro agencies making minimum $10k/mo close this gap, via:

A clear offer.
A clear POV.
A clear market presence.

Reply here and we can talk.

Hope this helps.

Cheers,

Erica

PS. The hardest part about marketing the problem is finding out what problem you actually solve, naming it, and articulating it. All of that behind-the-scenes work is what makes the copy pop. This is the biggest part of what Nick and I help you with. And of course, I'll help you write the copy, too.

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New here? I'm Erica. Your seltzer-loving solopreneur who helps you earn more money with content that moves people to action (but doesn’t feel salesy). ​​​

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