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Cut the Fluff

🪄 My entire launch strategy (ungated & free)

Published about 1 month ago • 1 min read

Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson.

Hey Reader,

I'm in the mood to give away my entire launch strategy.

Maybe it's the spring air. Maybe it's the fact that the IRS just took all my money. Maybe it's because my 2.5-year-old twins slept until 830am this morning.

Either way, let's spread some love.

The MP3 Launch Content Ebook

What's inside this strategy goldmine, you ask?

  • A proven framework that helped me generate $60,094.99 in a 7-day launch
  • 13 specific "plays" you can run during pre-launch, launch, and post-launch phases
  • 12 real-world examples from my own campaigns that you can model
  • The exact psychology behind why most launch strategies fail (and how to fix yours)
  • My MP3 framework that organizes your content to build trust, demonstrate value, and drive sales

Transparently, I'm giving this away for 3 reasons:

  1. I've spent years refining this approach through dozens of launches, and I'm tired of seeing people wing it and wonder why they're not getting results
  2. I'm pivoting my 1:1 program to help solos and creators nail their launch strategy & execution, and I want to give you a taste of how it looks & feels
  3. This is also what I teach inside my group coaching program, Full Stack Solo, which is perfect for you if you don't yet have a clear offer (or you do, but have no idea how to drive traffic to it)

TLDR: I love launches, most people get them wrong, and I wanna help you get it right.

In return for this freebie, if you're down to like and leave a comment on my LinkedIn post where I gave this away today, that'd be awesome. I'd love for it to reach as many people as possible. But if you don't wanna, that's also cool :)

>> Jump into the ebook here <<

Cheers,

Erica

PS. For my next series, I'm thinking about breaking down successful launches (both mine and others).

Have you ever run a launch that's hit your goals? Hit reply and let me know. I'm genuinely curious about your experience with launches.

New here? I'm Erica.

Your seltzer-loving solopreneur who helps you earn more money with content that moves people to action (but doesn’t feel salesy).
🥊 WORK WITH ME 1:1
💡 TAKE A COURSE
🏴‍☠️ JOIN GROUP COACHING

113 Cherry St #92768, Seattle, WA 98104-2205
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Cut the Fluff

by Erica Schneider

Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.

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