Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
🎉 It's here! Grab The Launch Content Playbook
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Hey Reader, The wait is over. 🎉 The Launch Content Playbook is live. Rob and I have been working hard behind the scenes, building something that’s not just a course—it’s a whole new experience. The Playbook combines our proven launch strategies with AI-driven tools to make launching simpler, smarter, and way less overwhelming. >>> Take me to the Launch Content Playbook <<< What You GetInsane speedIn 10 minutes or less, you’ll have a full, step-by-step content plan tailored to your launch. No more second-guessing what to post or when. Literally, you buy, fill out a form, and have a full launch plan in 10 minutes. It's insane. The Launch Content VaultPacked with 150+ examples of high-converting posts and emails. These aren’t just templates—they’re real content you can adapt and customize, with clear guidance on the psychology behind each one. AI-Powered PersonalizationOur Launch Clarity AI and Roadmapper work together to ensure that your content is laser-focused on your audience’s needs. Blueprint CustomizerWant to adjust your launch strategy on the fly? You can easily tweak and regenerate your blueprint based on what’s working (or what needs to be fine-tuned). Ongoing SupportYou don’t have to figure this out alone. We’ve designed the Playbook to be like having a launch content consultant on call—ready to guide you through each phase of your launch. BONUS Landing Page FrameworksYour launch content drives buyers to a landing page. If it’s not compelling, it won’t convert. Learn how to write a landing page that gets visitors to take action. We’ve packed this Playbook with all the strategies we’ve used to generate over $1 million in sales—and now it’s all yours. Honestly, this is the coolest thing we've ever created, which is why we've decided that the launch price only lasts four days. After that, it goes up by hundreds, plural. >>> Take me to The Launch Content Playbook <<< We’ve accidentally built something way beyond a course. It’s like a SaaS tool and consultant combined. I can't wait for you to get in there and play! Thanks so much to the 188 people who have already bought it. And to those who decide to buy next :) Launch pricing ends on Thursday, October 17th at midnight PST. Talk soon, Erica P.S. I’m so excited to hear what you all think! Join the conversation on LinkedIn here 😀 ​ |
Cut the Fluff
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Hey Reader, A few months ago, I wrote a 5-part email series on the MP3 Framework, the content strategy I developed with my co-founder, Nick. The response was big. People were shocked that it was free. And they were adding the examples to their personal knowledge bases. But one question kept coming up over and over: "Is there a way to get all of this in one place?" The series was great to follow in real-time, but scattered across five separate emails? Not exactly reference material. So we did...
Hey Reader, I did something new this week. Nick and I wrote our first mini-book together. It's called "The Recognition Gap: How solopreneurs replace referrals with a sustainable pipeline and scale on purpose." Here's why I'm telling you about it: Over the past few months, I've been obsessing over this question: Why do so many talented people struggle to get recognized for their expertise? Like content marketers who create incredible content but can't seem to break through? Or solopreneurs who...
Hey Reader, A few weeks ago, I wrote a LinkedIn post with the help of AI. But nobody knew I used AI, because it looks, sounds, and smells like me. Yes, my content smells delicious. Doesn't yours? So I figured, what the hell, let's go behind the scenes. Today I'm gonna show you: The prompt I started with The exact back and forth I had with AI The final manual edits I made Alright, let's go. First, read the post Here's the post in its final form. Give it a quick skim. Doesn't read at all like...