Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
🎉 It's here! Grab The Launch Content Playbook
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Hey Reader, The wait is over. 🎉 The Launch Content Playbook is live. Rob and I have been working hard behind the scenes, building something that’s not just a course—it’s a whole new experience. The Playbook combines our proven launch strategies with AI-driven tools to make launching simpler, smarter, and way less overwhelming. >>> Take me to the Launch Content Playbook <<< What You GetInsane speedIn 10 minutes or less, you’ll have a full, step-by-step content plan tailored to your launch. No more second-guessing what to post or when. Literally, you buy, fill out a form, and have a full launch plan in 10 minutes. It's insane. The Launch Content VaultPacked with 150+ examples of high-converting posts and emails. These aren’t just templates—they’re real content you can adapt and customize, with clear guidance on the psychology behind each one. AI-Powered PersonalizationOur Launch Clarity AI and Roadmapper work together to ensure that your content is laser-focused on your audience’s needs. Blueprint CustomizerWant to adjust your launch strategy on the fly? You can easily tweak and regenerate your blueprint based on what’s working (or what needs to be fine-tuned). Ongoing SupportYou don’t have to figure this out alone. We’ve designed the Playbook to be like having a launch content consultant on call—ready to guide you through each phase of your launch. BONUS Landing Page FrameworksYour launch content drives buyers to a landing page. If it’s not compelling, it won’t convert. Learn how to write a landing page that gets visitors to take action. We’ve packed this Playbook with all the strategies we’ve used to generate over $1 million in sales—and now it’s all yours. Honestly, this is the coolest thing we've ever created, which is why we've decided that the launch price only lasts four days. After that, it goes up by hundreds, plural. >>> Take me to The Launch Content Playbook <<< We’ve accidentally built something way beyond a course. It’s like a SaaS tool and consultant combined. I can't wait for you to get in there and play! Thanks so much to the 188 people who have already bought it. And to those who decide to buy next :) Launch pricing ends on Thursday, October 17th at midnight PST. Talk soon, Erica P.S. I’m so excited to hear what you all think! Join the conversation on LinkedIn here 😀 ​ |
Cut the Fluff
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Pssst...Nick and I reconfigured the Full Stack Solo programming to reduce the time delay to a successful outcome. Also, we overhauled the checkout experience to offer more flexible payment options. Check out the changes we made (and scroll to PS to learn more about why). Hey Reader, Last week, we dove deep into marketing the problem. If you missed it, here's a quick recap: Instead of obsessing over content pillars (which can feel restrictive and lead to surface-level, forgettable content),...
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Last week, my Full Stack Solo co-founder Nick Bennett and I introduced the MP3 Framework as an alternative to rigid content pillars. Today, we’re diving deep into its first (and most important) element: Market the Problem. I'm writing a 5-part series on this topic. Here's where we're at: 🪄 The MP3...
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I'm done with content pillars. They've never served me and, just like the funnel, massively overcomplicate the creation process. I introduced this concept on LinkedIn last week, and it clearly hit a nerve: The antidote to content pillars is what I call the MP3 Framework: Market the Problem Market...