Hey Reader, Most people? They play a game of Cornhole with their launch content and get results like this: I want you to imagine that every missed bean bag is a missed opportunity for conversion. But every bag that goes through the hole? Cha-ching-a-ling-ding-dong-wahoooooo. I think people assume they can “just wing” launch content because no one talks about launch strategies. Not when it comes to content, anyways. So they blindly copy what other people do and assume/hope it’ll work. Or wing it. Or worse, do...nothing. Paralyzed by fear of the unknown. "I'm overwhelmed, so I'll just cut my losses." You deserve better. This is why we created The Launch Content Playbook. So you can stop looking stupid at parties when you’re playing Cornhole. I mean, so you can launch your product/service/offer/webinar/campaign/whatever else requires a launch to a room of people who are 1) aware a thing is coming 2) excited to buy it 3) actually buy it! And do it all without feeling salesy. The Launch Content Playbook is not another generic system filled with “this is what worked for me, so it’ll definitely work for you!” nonsense. No, thanks. This is specifically built to fit your product, your audience, and your voice. Here’s what makes this product different:
And who knows, maybe one day we'll all get together and throw some bean bags into a hole together. Sounds fun, ish? Cheers, Erica PS. At time of writing, you've got a little over 24 hours left to buy at the current price. Grab it now and save $300. (Not a gimmick, we just accidentally made it super valuable.) ​​ |
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Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. I won't ignore that it's been a very hard week for many Americans. I shared my feelings here. If you need someone to talk to, reply to this email. We need community right now. The writing questions I've been obsessing over lately. A few weeks ago, I announced that I'm building a program with my friend, Nick...
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. 👀 New look, who dis? For the first time ever... Cut the Fluff has a cohesive brand! What better way to spend a tense Election Day than reveling in fun colors, cool animations, and hidden easter eggs (like a sparring glove appearing over the 1:1 button 👀 🙌)? Allow me to introduce you to my brand new business...
Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. [Pssssttt...did you see the announcement about Full Stack Solopreneur?] Hey Reader, "Post about your failures." "Share your transformation story." "Get vulnerable with your audience." The pressure to bare your soul online is so high right now—and people are confused. In Slack groups, communities, on networking calls, in the...