Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
🪄How to stop looking stupid at parties
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Hey Reader, Most people? They play a game of Cornhole with their launch content and get results like this: I want you to imagine that every missed bean bag is a missed opportunity for conversion. But every bag that goes through the hole? Cha-ching-a-ling-ding-dong-wahoooooo. I think people assume they can “just wing” launch content because no one talks about launch strategies. Not when it comes to content, anyways. So they blindly copy what other people do and assume/hope it’ll work. Or wing it. Or worse, do...nothing. Paralyzed by fear of the unknown. "I'm overwhelmed, so I'll just cut my losses." You deserve better. This is why we created The Launch Content Playbook. So you can stop looking stupid at parties when you’re playing Cornhole. I mean, so you can launch your product/service/offer/webinar/campaign/whatever else requires a launch to a room of people who are 1) aware a thing is coming 2) excited to buy it 3) actually buy it! And do it all without feeling salesy. The Launch Content Playbook is not another generic system filled with “this is what worked for me, so it’ll definitely work for you!” nonsense. No, thanks. This is specifically built to fit your product, your audience, and your voice. Here’s what makes this product different:
And who knows, maybe one day we'll all get together and throw some bean bags into a hole together. Sounds fun, ish? Cheers, Erica PS. At time of writing, you've got a little over 24 hours left to buy at the current price. Grab it now and save $300. (Not a gimmick, we just accidentally made it super valuable.) ​ |
Cut the Fluff
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Hey Reader, A few months ago, I wrote a 5-part email series on the MP3 Framework, the content strategy I developed with my co-founder, Nick. The response was big. People were shocked that it was free. And they were adding the examples to their personal knowledge bases. But one question kept coming up over and over: "Is there a way to get all of this in one place?" The series was great to follow in real-time, but scattered across five separate emails? Not exactly reference material. So we did...
Hey Reader, I did something new this week. Nick and I wrote our first mini-book together. It's called "The Recognition Gap: How solopreneurs replace referrals with a sustainable pipeline and scale on purpose." Here's why I'm telling you about it: Over the past few months, I've been obsessing over this question: Why do so many talented people struggle to get recognized for their expertise? Like content marketers who create incredible content but can't seem to break through? Or solopreneurs who...
Hey Reader, A few weeks ago, I wrote a LinkedIn post with the help of AI. But nobody knew I used AI, because it looks, sounds, and smells like me. Yes, my content smells delicious. Doesn't yours? So I figured, what the hell, let's go behind the scenes. Today I'm gonna show you: The prompt I started with The exact back and forth I had with AI The final manual edits I made Alright, let's go. First, read the post Here's the post in its final form. Give it a quick skim. Doesn't read at all like...