Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
🪄How to stop looking stupid at parties
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Hey Reader, Most people? They play a game of Cornhole with their launch content and get results like this: I want you to imagine that every missed bean bag is a missed opportunity for conversion. But every bag that goes through the hole? Cha-ching-a-ling-ding-dong-wahoooooo. I think people assume they can “just wing” launch content because no one talks about launch strategies. Not when it comes to content, anyways. So they blindly copy what other people do and assume/hope it’ll work. Or wing it. Or worse, do...nothing. Paralyzed by fear of the unknown. "I'm overwhelmed, so I'll just cut my losses." You deserve better. This is why we created The Launch Content Playbook. So you can stop looking stupid at parties when you’re playing Cornhole. I mean, so you can launch your product/service/offer/webinar/campaign/whatever else requires a launch to a room of people who are 1) aware a thing is coming 2) excited to buy it 3) actually buy it! And do it all without feeling salesy. The Launch Content Playbook is not another generic system filled with “this is what worked for me, so it’ll definitely work for you!” nonsense. No, thanks. This is specifically built to fit your product, your audience, and your voice. Here’s what makes this product different:
And who knows, maybe one day we'll all get together and throw some bean bags into a hole together. Sounds fun, ish? Cheers, Erica PS. At time of writing, you've got a little over 24 hours left to buy at the current price. Grab it now and save $300. (Not a gimmick, we just accidentally made it super valuable.) ​ |
Cut the Fluff
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Hey Reader, I've reached my "alright, F this, I gotta say something" moment. I've had enough of holier-than-thou writers claiming a monopoly on thinking. Yes, writing is a form of thinking. But you know what else is? Voice note rambling about something I’ve been thinking about in my head for long enough that I’m ready to write about it, but don’t feel like spending 3 hours grinding through the writing process.I felt like this BEFORE AI. I mean, you know editors existed before AI, right?!Trust...
Hey Reader, If you've been spiraling about "doing content right" on LinkedIn, you're playing the wrong game entirely. (It's a game, by the way.) Some people are optimizing for reach, impressions, and audience growth. Others are optimizing for inbound, starting conversations with the right people, and reputation growth. These people should not be creating the same types of content because they have wildly different goals. Different game. Different rules. Different outcomes. (Aside: Follower...
Hey Reader, I record all my calls. Client calls, sales calls, coaching calls, random catch-ups with other solos. Everything. Why? Because the best content comes from real conversations. Not from sitting at your computer trying to reverse-engineer wisdom. And what I say when I'm not trying to say anything is always better than trying to force expertise all over the place. When you force it, we can feel it When you try to manufacture an insight or force an idea, it comes across as blahhhhhh. We...