Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
🪄Cut the Fluff: 3 Loom Lessons (freebies!)
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Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, It's too hot in Greece in August. Nobody should ever come here during this month. We're only here because it's my father-in-law's 70th birthday, and he insisted on gathering the troops for a celebration. Given that it's too hot to think, I thought I'd dip into my Loom archives for today's newsletter and share a few snackable lessons I've shot over the past few years. I hope you enjoy! ​Lesson 1: Storytelling on LinkedIn​ Length: 2:57 ​Lesson 2: Broad to narrow hooks ​ Length: 6:31 ​Lesson 3: You vs. I content​ Length: 6:42 Cheers, Erica PS. I'm thinking about creating a paid newsletter option (will keep the free one of course), where you can submit your work to me and I edit it & share the breakdowns via Loom videos. I'd also get guest editors into the ring for "edit off's" so you can see how different editors change things, and why. It'd be around $9/month. ​If you're interested, click this link to let me know. Check out my 3 courses that 1700+ people have taken, loved, and gotten meaningful results from: 1. Long to Short: Turn one long-form piece into a month's worth of posts. A step-by-step system to repurpose, remix, and remaster your best ideas. 2. Hooked on Writing Hooks: Turn your ideas into content that actually gets consumed. Learn to write scroll-stopping hooks on social without resorting to clickbait nonsense that feels inauthentic. 3. Content Editing 101. Kill decision fatigue and build confidence as a writer and editor. A look inside a professional editor's workflow & best practices. Packed with lessons, examples, and a roadmap so you can stop second-guessing your writing & editing decisions. Each course is AI-powered 🪄 You can go through them manually or use AI to play, get it done faster, and test your new skills in real time. My friend & prompt genius Rob Lennon wrote all the prompts and bots for the courses. Want to work with me 1:1?Check out my Content Sparring 🥊 offer: It's for seasoned solopreneurs who feel like they've hit a content plateau and want an experienced editor to ping-pong ideas and content with. What'd you think of today's email? Reply and let me know. Erica Schneider ​ ​ |
Cut the Fluff
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Hey Reader, I've reached my "alright, F this, I gotta say something" moment. I've had enough of holier-than-thou writers claiming a monopoly on thinking. Yes, writing is a form of thinking. But you know what else is? Voice note rambling about something I’ve been thinking about in my head for long enough that I’m ready to write about it, but don’t feel like spending 3 hours grinding through the writing process.I felt like this BEFORE AI. I mean, you know editors existed before AI, right?!Trust...
Hey Reader, If you've been spiraling about "doing content right" on LinkedIn, you're playing the wrong game entirely. (It's a game, by the way.) Some people are optimizing for reach, impressions, and audience growth. Others are optimizing for inbound, starting conversations with the right people, and reputation growth. These people should not be creating the same types of content because they have wildly different goals. Different game. Different rules. Different outcomes. (Aside: Follower...
Hey Reader, I record all my calls. Client calls, sales calls, coaching calls, random catch-ups with other solos. Everything. Why? Because the best content comes from real conversations. Not from sitting at your computer trying to reverse-engineer wisdom. And what I say when I'm not trying to say anything is always better than trying to force expertise all over the place. When you force it, we can feel it When you try to manufacture an insight or force an idea, it comes across as blahhhhhh. We...