Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, It's too hot in Greece in August. Nobody should ever come here during this month. We're only here because it's my father-in-law's 70th birthday, and he insisted on gathering the troops for a celebration. Given that it's too hot to think, I thought I'd dip into my Loom archives for today's newsletter and share a few snackable lessons I've shot over the past few years. I hope you enjoy! βLesson 1: Storytelling on LinkedInβ Length: 2:57 βLesson 2: Broad to narrow hooks β Length: 6:31 βLesson 3: You vs. I contentβ Length: 6:42 Cheers, Erica PS. I'm thinking about creating a paid newsletter option (will keep the free one of course), where you can submit your work to me and I edit it & share the breakdowns via Loom videos. I'd also get guest editors into the ring for "edit off's" so you can see how different editors change things, and why. It'd be around $9/month. βIf you're interested, click this link to let me know. Check out my 3 courses that 1700+ people have taken, loved, and gotten meaningful results from: 1. Long to Short: Turn one long-form piece into a month's worth of posts. A step-by-step system to repurpose, remix, and remaster your best ideas. 2. Hooked on Writing Hooks: Turn your ideas into content that actually gets consumed. Learn to write scroll-stopping hooks on social without resorting to clickbait nonsense that feels inauthentic. 3. Content Editing 101. Kill decision fatigue and build confidence as a writer and editor. A look inside a professional editor's workflow & best practices. Packed with lessons, examples, and a roadmap so you can stop second-guessing your writing & editing decisions. Each course is AI-powered πͺ You can go through them manually or use AI to play, get it done faster, and test your new skills in real time. My friend & prompt genius Rob Lennon wrote all the prompts and bots for the courses. Want to work with me 1:1?Check out my Content Sparring π₯ offer: It's for seasoned solopreneurs who feel like they've hit a content plateau and want an experienced editor to ping-pong ideas and content with. What'd you think of today's email? Reply and let me know. Erica Schneider β β |
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, When I went solo in October '23, my naivety came across as charming. I went on podcasts and waxed lyrical about how I "bet on myself so I could reach my potential." People listened and sent me "damn, that resonated" messages (like this one) in droves: At the time, I found the whole experience so...
Cut the Fluff is a newsletter that will help you become a more confident writer, even if you're not a "writer." If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I'm in the mood to give away my entire launch strategy. Maybe it's the spring air. Maybe it's the fact that the IRS just took all my money. Maybe it's because my 2.5-year-old twins slept until 830am this morning. Either way, let's spread some love. The MP3 Launch Content Ebook What's inside this...
Hey Reader, Apparently having twins, running a group coaching program, creating new products, writing this newsletter, and sparring with clients wasn't enough chaos in my life... So I launched a podcast and started a Substack this month. At this point, I'm convinced I run on pure adrenaline and questionable decision-making skills. But here's the method to my madness: I'm launching this new Substack with Nick Bennett because we wanted to create a dedicated space to dive deeper into...